Time is the remobilization for Sony Ericsson. A few days after the publication of figures by Gartner catastrophic, showing a sharp drop in sales of the manufacturer, the Nippo-Swedish group reorganizes its management.
President Hideki "Dick" Komiyama should first be replaced as soon , in October 15 by Bert Nordberg, a renegade group Ericsson, which he directed the activities in Silicon Valley, USA.
"With the growth of open platforms, applications and content in the mobile industry, I think my experience in Silicon Valley will be very useful to Sony Ericsson." said Bert Nordberg.
The Swedish do not however control manufacturer since Carl-Henric Svanberg, until now Chairman of the Board of Directors of Sony Ericsson, was also replaced. He leaves his place to Howard Stringer, the powerful CEO of Sony Corporation, which will finally coordinate the various activities of his group, also present in games, audiovisual or entertainment.
The latest survey by Gartner, the market share Sony Ericsson has increased from 7.5 to 4.7% of the market in the second quarter of 2009. Despite his lead in the smartphone market with the P800 released in 2003, the manufacturer no longer appears in the top 5 of this sub-segment, which is particularly dynamic.
The question is whether new products like the smartphone Saito, expected in the third quarter, and whether this new management will allow the manufacturer, a joint subsidiary groups and Sony Ericsson to regain share in the competitive market of mobile telephony.
Bert Nordberg
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