The firm wants to apple highlight the limited versions of commercial software present on its application store.
This is one of the criticisms commonly made to the App Store, the download of applications for the iPhone and the iPod: it is impossible for a customer to try a program before checkout .Could it change?
Apple has inaugurated anyway - the only American store at the moment - a new category: Try before you buy ["try before you buy", Ed]. It is located in a specific section of the App Store, opened recently to tout the software free.
It does, however, find nothing new in this section: it is just a selection of the many demo versions of games and applications already downloaded on the App Store, simply put forward here.
The presence of this section, however, could encourage developers to propose more often trial versions of their programs. Especially since the App Store's competitors offer mechanisms to try before you buy. Android Market offers to pay such an application within 24 hours of purchase. As for the future market of Windows applications Phone 7, it will force software developers to propose paying a demo of their products.
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