Facebook ad spots, a location-based service available on the mobile version of the site and on the iPhone. This kind of service is meeting a great success, especially that of Foursquare ...Facebook has done with a partner.
When Facebook claims to have attracted 500 million people worldwide - a figure that raises reserves - its CEO, Mark Zuckerberg, announced a new geolocation service. Known Places, it is already available but only on the territory of the United States. It concerns the version of the social network for mobile touch.facebook.com. An application for the iPhone is already available in the form of an update. A touch Check-in appears on the homepage and starts recording the location, which will be visible to persons declared as friends on Facebook.
This sort of pals detector, for identifying those present in the area, meeting a great success in the U.S. and several companies broadcast service today known as Foursquare or Yelp. Facebook is so the wind and a clever way: by offering partnerships with several companies operating such systems.
Geolocation is a market
Facebook also allows tagging places regarded as interesting, which will disseminate information to the small community of friends. The application of course raises again the question of confidentiality and use of personal data. Mark Zuckerberg explains that there is nothing to fear. The default settings are set so that only people registered as "friends" are aware of the place. This release may be extended or curtailed at will. We understand it is possible to tell the world where it is.
This function provides additional opportunities to Facebook targeted advertising. It is actually easy to display on the phone display the addresses of boutiques. The revenues from these location services are constantly increasing and are already billions of dollars.
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