After several years of growth insane, the smartphone market will take a new direction in 2013 with growth this time driven by emerging markets and price segments below.
The growth of the smartphone market for several years is impressive and has been generated from established markets and for top models and in the middle range. But the volumes have become such that these markets are approaching saturation. It was therefore logical to emerging markets, which are in the process of deploying mobile broadband networks and show applicants for this class of devices that relay growth will play in 2013.
And is now on smartphones midrange and entry level that will be played on larger volumes, estimates research firm Digitimes Research. This will lead to developments in the ranking of smartphone manufacturers. In mind, Samsung and Apple continue to dominate the market and take advantage of their strong position in established markets. However, behind this is Sony, which benefits from the failure of Nokia and RIM, as well as Huawei and ZTE, which occupy the following positions in the Top 5 in the world, by bringing fermerment Chinese manufacturers atop the leaderboard after the regular incursions. These three manufacturers have very similar volumes, while in sixth position, another Chinese manufacturer Lenovo Group will be positioned in ambush. Inevitably, these movements pushing number of players currently placed on these positions later in the world rankings.
Digitimes Research forecasts and HTC, which is struggling to revive their strong growth in 2009-2010, will be found to seventh in the world in 2013, followed by LG Electronics in eighth place, then Nokia and RIM finally the tenth largest in the world. Next year, more than half of mobile phones sold during the year should belong to the category of smartphones.
Ranking manufacturers of smartphones in 2013 estimated by Digitimes Research:
1. Samsung
2. Apple
3. Sony
4. Huawei
5. ZTE
6. Lenovo
7. HTC
8. LG Electronics
9. Nokia
10.RIM
The growth of the smartphone market for several years is impressive and has been generated from established markets and for top models and in the middle range. But the volumes have become such that these markets are approaching saturation. It was therefore logical to emerging markets, which are in the process of deploying mobile broadband networks and show applicants for this class of devices that relay growth will play in 2013.
And is now on smartphones midrange and entry level that will be played on larger volumes, estimates research firm Digitimes Research. This will lead to developments in the ranking of smartphone manufacturers. In mind, Samsung and Apple continue to dominate the market and take advantage of their strong position in established markets. However, behind this is Sony, which benefits from the failure of Nokia and RIM, as well as Huawei and ZTE, which occupy the following positions in the Top 5 in the world, by bringing fermerment Chinese manufacturers atop the leaderboard after the regular incursions. These three manufacturers have very similar volumes, while in sixth position, another Chinese manufacturer Lenovo Group will be positioned in ambush. Inevitably, these movements pushing number of players currently placed on these positions later in the world rankings.
Digitimes Research forecasts and HTC, which is struggling to revive their strong growth in 2009-2010, will be found to seventh in the world in 2013, followed by LG Electronics in eighth place, then Nokia and RIM finally the tenth largest in the world. Next year, more than half of mobile phones sold during the year should belong to the category of smartphones.
Ranking manufacturers of smartphones in 2013 estimated by Digitimes Research:
1. Samsung
2. Apple
3. Sony
4. Huawei
5. ZTE
6. Lenovo
7. HTC
8. LG Electronics
9. Nokia
10.RIM
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