The iPad Mini cannibalize sales of the iPad 4

Apple Ipad Mini - 16gb - Black (Wi-fi)

Instead of expanding the horizon of the range, the iPad Mini sales would replace the fourth-generation iPad, according to a note from Citi. There of the place in the market for the iPad and iPad Mini fourth generation, each operating segment, or both devices are they led to trouble? To Citi analysts, this is the second hypothesis is preferred and which was already a cause for concern at the announcement of the shelf 7.9" in October. A survey of 50 Apple Stores in the United States suggests that stocks "iPad Mini" are tenuous when the iPad 4 of those are flourishing and almost never in shortage. If the presence of the iPad Mini is almost certain in the shops, all versions have the same success and it is ultimately the intermediate version of the iPad Mini, with 32 GB of storage, which is the most available.
The analyst seems to believe their conclusions that the iPad Mini is beyond good sales of the iPad 4 and recall that the iPad Mini should be produced 10 million units this quarter, 10 to 15 million iPad 4. They say also take into account the possible problem of shortage of the iPad Mini because of production difficulties of the screen by one of the suppliers, AU Optronics and suggest that the situation will improve by the end of the year, despite persistent difficulties. Cannibalization or simple effect of scarcity does not generate large stocks, anyway it will probably be difficult to determine how much the iPad Mini will affect iPad sales standard, Apple providing only global sales figures, without detailing the categories.