As part of an open competition (Urban Driving Experience Challenge) organized by BMW and which has received more than 3,500 projects, an Australian was named winner for its "Reward Me", which illustrates carsharing Premium for 2025 . The principle is similar to a video game, to the extent that we can reach a higher level. by cumulating the pointsthrough actions ecological (take a person in carpooling deliver a package to your path) it becomes possible to change status and move thus bronze to silver, gold, or M Sport. In this way, access to a dream car range BMW may last an entire day instead of an hour. The system, which focuses on ecology (incentives to take transit points carbon) also provides the accumulation points by shopping at BMW Store. In the top 10, the most remarkable projects propose a system to purify the air around the BMW, a facial recognition system to allow access board i3 carsharing and moving vehicles automated and connected.
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