Monday, June 2, 2014

Important Issues To Look At When Marketing Rubber Tubing Profiles

By Lila Bryant


Marketing any product is very challenging especially when one does not know what to consider and what not to consider. It is therefore necessary for a marketer to understand clearly some of the important issues he or she ought to look at in order to be able to market a product well. This article considers some of the important issues one should look at when marketing rubber tubing profiles .

The first one is the planning and the formulation of the strategy. You need to plan properly before coming up with the strategy on how the whole marketing will be conducted. The planning is important since it will enable you to consider all the necessary factors which are likely to prevail during the marketing. The planning is also important since it will enable you to decide on the amount of money you are going t spend in the marketing.

There are certain things which one should look at before fixing the prices. The first is the prices of similar product in the market. This will allow you to relatively lower your prices in order to lure more people to buy.

The second one to look at is the buying price as well as the cost of other expenditure. You must ensure that you are making profits in spite of lowering your prices. It is therefore necessary that you ensure that the expenditure you are likely to incur is factored in the selling price.

The other element to consider is the location of the premise where the actual sale of the product will be conducted. You must have a premise from where people can access the product. Therefore before even going out to market the product, the location of the premise is an important thing which one must consider.

On the other hand if the majority of the people you are targeting with the product are not wealthy then you need to reduce the prices to favorable one. It is a good idea to compare the prices as set by other people also trading on the same product before you conclusively fix your price. When fixing the price, you also need to consider the cost and other expenditure you are going to incur. This will ensure that you do not incur losses as a result of charging very low prices.

A place which is having good security in place is considered as being appropriate. On the other hand a place which is experiencing insecurity is considered as inappropriate. The second thing to look at is on accessibility. A place which can be easily accessed is considered as being appropriate. On the other hand a place which people have difficulties in accessing is considered as unsuitable.

The other essential element to consider is the unique selling preposition. As a marketer, you need to come up with an effective and a good unique selling preposition which will lure more people to like the product. Most of those who will be hearing the product for the first time, will consider whether to buy it or not based on the unique selling preposition. It is therefore necessary that you come up with an effective unique selling preposition.




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