Tuesday, May 7, 2019

Why Digital ID Verification Is Important

By Carolyn Watson


Biometric scans identify employees and people who are entering the company and its offices. Moreover, they have customers who are usually logging in to their website. This situation requires them to protect and secure the internal data and sensitive information they have. In effect, digital ID verification is needed.

In this age of information technology, fake identities have come up online when they sign up on their company website. This has created many cases of identity frauds over the years. This is due to power of the internet and digital technology. Companies have been unaware and unsure of the authenticity of the information given by customers.

However, you should not fret. Techniques and preventive methods have been implemented to ensure the protection of customer information. They comply with the laws that are mandated by the data protection and privacy. This law ensures that the important information of customer names, credit information, shipping address, and email address are not accessed by scammers.

There are three general steps that needs considerations and taken importance. These are identity documents, physical identity, and digital identity. Current technology has made it possible for companies to rely on its verification solutions compared to the manual ones. There are many online and data security products in the market that they can choose from.

First step is the identity documents. To ensure its authenticity, they need to first confirm if the document is genuine. It usually is done by checking the security box below the information section. It will then send a confirmation that this is really your identity per the document. This ensures them that you are also a real person and alive.

The document is checked through the use of kinegram. This is an optical security device which is usually used in government IDs and bank notes. Their employees will then read the information you wrote and cross check it with the document that was converted into text using optical character recognition. They are to then check official and government databases to make sure that you did not commit fraud.

Second is the most important step, physical identity. The downside of this step is that companies are not strictly doing it. What happens here is that they will run facial recognition scan on the photo, formal or informal, that you sent. They do this by comparing it with the official ID you have. Afterwards, they will do live testing to make sure that the photo was not of a random stranger.

Thirdly, they will run digital identity which is the easiest step here. Here, they will cross match your digital identity with your real identity. They do so because social media has seen people using their pen names in it. Geolocation will be done if necessary to match your information with your movements.

This step is also the most complicated however. This is due to the applied algorithms in it. Though, do note that the benefits the company receives have far outweighs its difficulties and complications. User experience by customers will be convenient in effect. Moreover, customers are also assured of their privacy protection.




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