Following the excitement of waiting, the first accounts. Because StarCraft II is also (especially?)
A history of big money.
Last Tuesday went out StarCraft II, probably the most anticipated PC games of recent years. The excitement over, it's time to take a quick look at the issues and economic benefits. As stated last week Bobby Kotick, Activision Blizzard Big Boss: «StarCraft II is one of the seven pillars of opportunity group. »Understand that it should generate, in terms of its commercial life, between 500 million and 1 billion dollars of profit. But in a context where game sales were down 6% in the first five months of the year in the United States, the success of Blizzard seem miraculous.
And yet it is gone: according to VGChartz, StarCraft II has sold 1.8 million copies on day of release, the best start for a game this year, proving that not all expectations against the PC is not dead. And yet, these figures do not take into account the South Korean market. According to Brett Walton, of VGChartz, between 10 and 12 million copies could be sold before the end of the year. Even if, at Fudzilla, it is somewhat less optimistic, since we are talking about 6 million copies of the same maturity and 7 million by the end of the fiscal year to March 31, 2011.Fudzilla also recalls that StarCraft I had sold 9.5 million units in twelve years.
The obstacles on the path to success
The first of two grains of sand that could stop this beautiful mechanical piracy. Just out, StarCraft II was already, of course, available to download illegally. But even if the game is not given (Computer and Videogames also raises the issue of "price usually advised" by Activision Blizzard to UK games retailers, from 5 to 10 pounds higher than most other titles market), it does not care too much for the company: its games traditionally take their flavor in multiplayer mode virtually impossible to practice with a pirated copy.
More finely pointed Agoravox another obstacle that Blizzard faces: the success of his game in South Korea. Indeed, more than half of the first purchasers were South Korea StarCraft. At the time the title had been almost single-handedly drive the development of Internet and PC gaming in the country. But this market is now slowing. Proof: few players have expressed their desire to participate in the beta HC II proposed by Blizzard a few months ago. So much so that the editor felt compelled to offer subscribers StarCraft II South Korean World of Warcraft, its other seminal game. It looks forward to the sales figures after the first week of marketing StarCraft II to see if it keeps its promises in the world and especially in the land of Morning Calm.
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