What will change in our TV in 2012 (7/11) the development of VOD

So the connected TV has a long way to go, an area should capitalize on growth in sales of these intelligent TV: VOD.

When we talk about TV connected, also known as necessarily «delinearisation contents». A term for consumption now free media according to the desire of the spectator and no longer the source media. Basically, we consume what we want, whenever you want. This is a new way to access for both TV programs and films.

«This new way of browsing the content will be federating for the general public, says Frank Coppola, president of Hexaglobe, specializes in technology and digital media, in his report on the connected TV. On the one hand, the young audience to take back the "small screen" by his finding there way to see the media. The other, people who had never taken the step of consulting demand content will be put gently.»

connected TV

The development of TV catching up VOD

 Two services should be widely acclaimed on our new smart TV VOD and catch-up TV. All manufacturers offer indeed access to this type of offer on their online service portals. And although, for now, all TV stations offering free catching up programs are not yet present on TVs connected (they are more on the box triple play), it should not take too long. The connected TV is set to become an important distribution channel (in addition to tablets, internet, smartphones and box), on which they can not be too long absent.

VOD programs

The VOD is better than the Blu-ray

 About the VOD, she has displayed, in 2011, a 50% growth with sales of 230 million euros. This is more than the Blu-ray which is still struggling to attract a wide audience with sales reported only 210 million euros to publishers. The offer on VOD has also expanded considerably and now has about 20,000 programs.

And although she represents less than 20% of video market (which weighs 1.49 billion) still largely dominated by the DVD, VOD has visibly bright future. First, because with the TV connected, it found the scattering vector ideal. «For some people, watching a video on his computer is not" natural ", simply because they lack the necessary facilities like a large screen or sound quality,» says Frank Coppola. Second, because with the new media chronology, movies are available four months after their theatrical release, as for the DVD and Blu-ray. Third, because with the current quality of Internet connections, you can start playback without waiting for the download. And finally, because the quality tends to improve with, on some services, can rent HD movies (including the portal Sony).

The good formula of the VOD?

 Now remains to find the right formula to meet the needs of viewers. Would it not be wise to propose also the smart TV, in addition to buying, subscription options? That already offers Canalplay with Infinity to offer 9.99 euros / month (no commitment) and neufbox via the Freebox. Canalplay stating also that this offer will soon be available on the Bbox, PC / Mac and iPad.

And connected TVs fit in? For now, only the rental unit is proposed. «Once found the correct model, marketing activities and communication will take off and the rest will be even faster than the devices are already in homes, says Frank Coppola. There is nothing to buy, just a cable to connect.»

VoD

What is the VoD?

 (VoD) or Video on Demand , or video session (legal definition of audiovisual media service request), often abbreviated in Europe, is a scattering technique of digital video content bidirectional (interactive ) offered or sold by the cable networks like the Internet, networks or unwired, as the third generation telephony.

Video on demand is growing from the early 2000s following the explosion of broadband access available to individuals. The principle based on a unicast, is a logical evolution of broadcast technology, style pay-per-view (PPV). More flexible for customers, which are freed of broadcasting time, this technology is in return for more resource-intensive network. This explains that its development is closely linked to the increase in network bandwidth.

Description of VoD

 By using a digital decoder or from a computer, the user can order movies or TV shows which are stored on servers. The user has a predetermined rental period (usually 24 hours) for the film or program that he ordered and with his remote control he has the same functions as a VCR, including pause, advance or rewind.

These contents are typically paid, billed individually or through packages.

For example, a commercial site of VOD can rent or buy videos like cartoons, feature films and a content called "adult" for an adult audience.

Technical of VoD

 The use of VOD can be done on any system that could access to videos of continuous play (in "streaming") and view them. Originally accessible only by PC users, we are seeing the beginning of the XXIst century the proliferation of specialized tools accepting this type of service:

the media center, multimedia systems that are "living room" designed to bring together the various existing systems: DVD drive, decoder / radio tuner / satellite TV, MP3 player, digital video recorder. They have the characteristics of multimedia PC, with better ergonomics.
3G compatible phones, which are hybrids between a normal phone and PDA access to broadband networks (such as UMTS in Europe), 'big screen, Wi-Fi/Bluetooth/WLAN access to the internet connection and to multimedia devices, operating system supporting media players.
game consoles of the seventh generation, which fit for the functionality of a Media Center: Xbox 360, PlayStation 3 are some examples.

The video on demand is also used internally in communal areas (companies, hospitals, prisons, hotels etc..). This technique allows a user to watch a movie on a computer or TV (via a set top box) connected to the computer network of the place. This may also allow the configuration to watch live television channels and pause playback to resume this later at the precise location of the pause (time shifting).

Application software level, a number of media players are paid or free, depending on the operating system, and requested features. An important feature is the Digital Rights Management (DRM) content in the non-royalty free, this system associated with players such as Windows Media Player or Divx Player  helps ensure copyright compliance. This system works with digital formats and proprietary encryption such as Windows Media Video or DivX. This system may, for example to limit copying or viewing on multiple machines, and is used by organizations of content delivery charge.

Concerning methods of dissemination, there are two operating modes:

 Video on Demand

pull mode: the system for viewing a video stream bed on a remote server, this is also called streaming.


push mode: the download of the video is done on a storage medium (hard disk).